Mission and vision

The mission of the Tourist Organisation of Novi Sad is:

- to promote the tourist product of Novi Sad and establish its image as an attractive tourist destination;
- to promote tourism in the city as a major lynchpin of the economy, in line with the city's development strategy;
- to reinforce the importance of Novi Sad tourism at the nationwide and regional level;
- to promote the cultural and historical heritage and tradition of Novi Sad;
- to organise events that will meet the diverse needs of Novi Sad's visitors;
- to raise awareness of the city's tourism resources at specialised domestic and international trade fairs;
- to represent Novi Sad's tourism product to leading world media and tour operators;
- to promote the city of Novi Sad as a city break destination;
- to increase conference business;
- to affirm the hotel and restaurant sector and integrate it into the city's diverse tourism product;
- to affirm all forms of nautical tourism;

The vision of the Tourist Organisation of Novi Sad is:

- to raise awareness of tourism among all major participants in the tourist industry through education, consultation and information booths organised by TONS.
- to advance standards among employees in order to realise the ultimate objectives of the organisation, through consultation, educational workshops, seminars and trade fairs.